Emerald Ash Borer: Cycle of Destruction

A unique look at an invasive species

When the Emerald Ash Borer invasion eventually reached Minnesota in 2009, the state's Department of Agriculture wanted to get the word out with a PSA about how transporting firewood is the leading cause of the beetle's spread.


Together we envisioned an illustrated life cycle of the invasive pest, using animation to take viewers on a fast-paced ride from transporting in a log, to feeding and "over-wintering" inside a tree, to emerging anew to wreck havoc in residential neighborhoods.

 
I served as director and lead artist, while also bringing a small group of animation students onto the team for supporting work.


The spot aired widely in Minnesota and was later adopted for national viewing. It was also honored with a Telly Award for Use of Animation.