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BROADCAST___   __      
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MN LOTTERY "RIPPLES"
SAM GOODY SPIDER
GROW WITH KARE
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Minnesota Lottery "Ripples"
 
 

This excerpt from an environmentally-friendly :30 spot -- which won a Clio award -- features an immense camera pullback from just feet above the surface of a lake to miles into the atmosphere.  The spot seamlessly blends from live-action ripples to a full-CG environment where the ripples expand beyond the shores of the lake to cover the entire state in the benefits of lottery proceeds.  I animated the camera move (a challenge accellerating smoothly from a few inches per second to hunreds of feet per second), created the geese and clouds, and composited the numerous layers.